Google’s relationship status with links has become ‘estranged’ and perhaps ‘complicated’, if we go by terms that are used to describe relationships today. The SEO community has manipulated the links to such an extent that search engines like Google have begun to smell a rat and this has led to trust issues. Of course link building to enhance web presence is too overwhelming and can be overdone. What we need is to make it medium or rare and cater to Google’s trust appetite by using quality link building.
Why did link building lose trust with Google?
When links came in to foray, Google treated them as equal giving them the fair weightage that they aimed for. When the new SEO techniques like black hats began to over-optimize links, Google became wary about exactly how trustworthy these links were? Google started examining the links and the signals it traced back to. Links were no longer equal on Google’s graph. Reciprocal links began to lose their weightage as did the footer ones. Now Google has begun to use a range of signals in order to decide how much a link can be trusted.
How to build trust with Google?
Since links cannot be ignored and done away with when it comes to optimizing a website, we need to concentrate on how to build quality links that will not be viewed suspiciously by Google. This means relying on links that are trust-worthy and using only those links even if it means using fewer links. Directory submission of genuine links is still given plenty of credibility by Google but we should be sure to use the trusted directories. The word ‘trusted’ cannot be overused when it comes to pleasing Google with links.
Well, so link building seems to be not so simple anymore. We need to tread the path cautiously and win over our friend Google’s trust again. Try to look in to the services of isellpr.com, a SEO company that deals with link building, directory submission and a host of other page rank enhancing strategies the way Google wants it. Visit the site www.isellpr.com and let the search engines have the food they wants.