Online press release submissions are a powerful public relations tool that can help increase the visibility of your website as well as work to mitigate bad press about your website, company, or brand name. One of the lesser-known benefits of using a press release submission service, however, is that these news story submissions can be exceedingly beneficial when it comes to improving your website’s keyword rankings in search engines.
How press release submissions improve keyword rankings
Online press releases, in a way, are like any other type of content that you use to market your website — you use certain keywords within that content to make your website relevant for those keywords in search engines. For instance, if you sell lawn mowers, your website’s content likely includes keywords such as lawnmower, lawn, yard, grass, and so forth. The use of these words in your website’s marketing materials help build relevancy in search engines for those keywords, and therefore can help improve your website’s rankings for those specific keywords.
When it comes to using a press release submission service, however, the keyword-ranking enhancement benefits increase several fold over using keyword-focused content on your own website. First and foremost, press release submissions require the placement of a news story on third-party websites, and in many cases, these news stories contain links back to your website. Major search engines, like Google, rely heavily on links not only to determine the popularity of a website, but also to determine that website’s position in search engines for specific keywords.
Working with the link-building benefits of online press release submissions is the keyword targeting that takes place within the press release itself. When a news story is properly constructed, it provides powerful backlinks that not only boost your website’s popularity, but also improve the keyword relevancy for keywords used within the press release.
Importance of proper press release writing
In order to experience the full range benefits that a press release submission service offers, the press release itself must be written properly. Effective online press release writing cannot be limited to a well-written piece that explains your announcement tactfully and concisely. Instead, press releases created for online distribution must contain important keywords that you want to rank highly for in search engines.
See, press release distribution websites typically have a lot of ‘trust’ with search engines, and they can offer powerful backlinks for your website’s SEO and marketing efforts. However, if your press release does not contain your website’s important keywords, you will lose out on a lot of the keyword-rankings improvement potential for your website. While you certainly will benefit from the backlinks themselves, few website marketing strategies offer the level of a keyword-rankings boost that a press release submission service can.
In the end, press release submissions can be a powerful tool in your website’s marketing arsenal. Not only does press release distribution help you build important backlinks for your website, when you couple these services with a well-written and keyword-focused news story, this marketing tactic is second to none in terms of improving your website’s rankings for specific keywords.