Archive for the ‘Social Media Marketing’ Category
Thursday, November 18th, 2010
Social bookmarking has given the small and medium business owners of the world a new way to approach Search Engine Optimization (SEO). Where the old school methods focused on tedious link building and endless on page optimization for specific keywords, social bookmarking services allow owners and webmasters to build links at a much more rapid pace.
Hitting the front page of Google for competitive keywords is an uphill battle. It takes time and is a path littered with many technical hurdles. You can severely shorten the timeline it takes to get there by leveraging a successful social media campaign and by using social bookmarks.
Search engine titans such as Google, Yahoo!, and Bing, have been building relationships and sharing real time data with social bookmarking sites such as Twitter. These results are often distinguished from traditional search results, drawing more attention.
There are many social bookmarking services that you can use to increase the exposure that your content receives. A social bookmarking service such as Twitter gives your content the chance to go viral, being shared over and over by Twitter users. A site like Delicious offers you the opportunity to make your post or website into a social bookmarking submission.
When using social bookmarking to add value to your SEO campaigns, it is important to make sure that your users are able to easily share your content. Every major social bookmarking service provides an easy way to share a URL. Twitter has a Tweet button. Digg has a Digg This button. Facebook has Share and Like buttons. By including these into your site, you will be empowering your users to take action and share your content.
Sharing your content through social bookmarking enables you to power through one of the most tedious processes in SEO: building high quality links to your site. Search engines determine who makes it onto their front pages by determining who has the most relevant content out there for each keyword. They determine this in two ways: by looking at the keywords and content on the page and by counting the links that are coming back to your site for those keywords.
When a link is shared on a social bookmarking service, the exposure that site gains has the potential to grow exponentially. The wider that the information spreads on a social media site, the more likely it is that it will gain attention from other media publishers: bloggers, news outlets or other social media sites. As these sites pick up on popular content, more links will be sent to your site.
As the importance of social media and social bookmarking services increase over time, it is likely that search engines like Google and Bing will modify their ranking algorithms to give greater importance to content that is ranked well on social bookmarking service. Being ranked well in one of these services indicates that an audience has found the content to be important and useful. Search engines want to serve up the most useful content they can, which means utilizing information from communities and social bookmarking to learn what the best content is.
You can leverage social bookmarking and social bookmarking services to create stronger SEO campaigns and to drive your sites search engine rankings higher and higher. It’s time to engage with your community!
Tuesday, May 25th, 2010
When it comes to finding powerful ways to take get your content distributed through different outlets on the internet, social bookmarking is the fast track to leveraging your content. No matter what type of digital media you choose to publish your content in, whether it’s a video, an article, digital images, or even audio, using social bookmarking is the quickest way to share it with other people on the worldwide web. There are many ideas about this subject, so here are some solid social bookmarking quick tip and its benefits.
1. Don’t Waste Time Bookmarking The Old Way – It used to be that in order to bookmark a piece of content you would have to go to each social bookmarking site and submit your content to each one. This unfortunately can take a lot of time and is really tedious. Fortunately there are now bookmarking hubs that allow you to submit your content to one location and distributes them to sites like Digg, Reddit, Technorati, and Propeller just to name a few. This can be done with just the click of the mouse.
2. Use Attention Getting Headlines – When submitting your content make sure to include a title that will raise curiosity. It’s not necessary that the bookmark title and the content title be the same. Having a title that will get peoples attention or create some level of emotion, will get your content looked at a lot more often than if it’s just some run of the mill title.
3. Get The Readers Interest and They Will Come – It’s vitally important that along with your headline that you offer a compelling description of what your content is about. You are competing with hundreds of others that are all vying for the same reader, so be sure to make it worth the while of the person viewing it. It’s about getting them to click through to your site at the end of the day.
4. Don’t make the Mistake of Bookmarking Everything – Many times people that are new to bookmarking fail to take the right approach, and bookmark the site instead of the individual piece of content. Be sure to bookmark just a post or a single comment, not the entire blog or website.
5. Get Into the Habit of Bookmarking Others Stuff – Remember the web these days is all about being social. Take the time to recognize other people’s work. When you find a piece of worth content head over to one of the bookmarking hubs mentioned before and share their information with everyone else. It allows you to add your opinion, and adds value to a conversation around their content.
One of the great things about using bookmarking is that it lets you become part of a growing online social community that has a huge appetite for the latest and greatest trend that is happening. Use bookmarking to share meaningful information with others. However a word of warning. Using social sites as a platform for spamming is never a good idea. The social bookmarking sites can quickly spot spammers and do shut down accounts regularly. These social bookmarking quick tips and benefits should give you some food for thought when it comes to generating more traffic to your website.
Monday, April 19th, 2010
As the global trend of social media networking grows at an alarming rate, many businesses are beginning to invest some of their marketing efforts in advertising on these websites. Social media networks, such as Facebook, Twitter, and MySpace, offer companies a simple and efficient way to reach out and advertise to their demographic. For example, Facebook claims that they currently have over 400 million active users (70% of those from international nations) who typically spend an hour on the site each day. Facebook originally was built as a networking site for college students and that still serves as its primary function. Therefore, by marketing on a social network like Facebook, companies can advertise at minimal fees despite knowing that their efforts are being directed almost solely towards their depicted target group. These sites also offer their users the option to become fans of various business and companies. Every time someone becomes a fan of a group, the friends of that individual are exposed to that business. It forces users to have constant exposure of businesses and their advertising campaigns. Essentially, social networking creates a referral marketing or pyramid selling structure, without requiring additional work from advertisers and sellers.
Beside the low cost and efficiency of social media marketing, another benefit is the fact that these networks allow consumers and companies to interact like never before. Whether through market researching techniques such as polling or surveying, or even just feedback from customers, marketing via social media networks allows companies and consumers to generate a better give and take relationship. Before social media networks became mainstream, interaction between sellers and consumers occurred far less often. In todays’ world, conversations can take place between the two groups at the click of a button. Because of how easy it is now to communicate through the applications of these networks, many people are much more willing to offer their opinion, as they no longer have to take time out of their days to make a 800-number call, send a formal e-mail, or even write a letter and send it to the corporation.
Overall, social media marketing has lead to an increase in communication between the consumer and eventual product. Eventually, social media marketing will clearly become a positive for both parties involved. Products will be able to facilitate more of the consumers’ needs, while at the same time, companies are granted another cheap and reliable option to market their product to their select demographic.
Wednesday, February 24th, 2010
So you’re trying to get your company on the 21st century online map. You’ve utilized all the SEO tools you’re supposed to, like judicious keyword usage, proper use of title, meta, and header tags, indexing your images and links, XML sitemaps, properly focused content, and you’ve built up a network of sites to link back to yours. Yet, even with all this search engine optimization you’re still not getting the visits you think you deserve.
There is one crucial element left out of many SEO tips, partially because it’s a whole different animal all together. SMO, or social media optimization, is a subsect of search engine optimization. Because so many people use social media sites like Twitter and Facebook more often than search engines like Google, if you forget to market your site through social media, you miss out on the opportunity to offer your content, products or services to all of these people. Furthermore, by linking your social media marketing with submission to social bookmarking sites like Digg, Blogthis!, Orkut, and Myspace, your search engine page ranking actually increases.
The fact is that search engines like Google have chosen to ally themselves with the aims of social bookmarking sites. This means that the more Social Bookmarking sites a blog, forum, or website is registered with, the more “important” it is seen to be by the search engine algorithm. If your site is submitted to a ton of social bookmarking sites and if it also receives a lot of hits, “Diggs,” or otherwise positive feedback, its search engine ranking only increases.
Of course, utilizing social media like Twitter or social bookmarking like Digg requires more than simply posting your information to the site. You need to make friends, build contacts, and generally get the word out about your product and content in a way that doesn’t turn people away. It’s an art form that is, understandably, difficult to get comfortable with. Not only that, but it can be time-consuming – who has time to market their product all over the Internet in increasingly strange and technical forums? By using a service like http://www.isellpr.com, you can let us do all that work for you. Our proven algorithms and research ensures that you get the . Each site measures popularity in a different way, but with our help, you can take advantage of everything the world of Social Media Marketing has to offer.
Many people are still getting used to the ins and outs of SEO, let alone this new notion known as SMO, as a means of spreading information about their site and getting more hits. All forms of Internet Marketing are becoming increasingly difficult and confusing. For just one low, one-time price, we can help you navigate that world. Then all that confusion will be replaced by improved page views, and with luck, improved profits for you.
Plenty of people only interface with the Internet through the auspices of sites like Twitter or Facebook, and many use a site’s Digg rating to determine whether it’s worth clicking on the link. And it’s not only people; search engines are coming to trust social media more and more to determine what’s important and what nobody’s interested in. Kill two birds with one stone and invest in a Social Media Marketing solution – both your SEO and SMO will improve dramatically.