A common and quite relevant question that is often asked about search engine optimization is how long it takes to “kick in.” We definitely appreciate that you are looking for certainty when it comes to a return on your investment. This is natural and good business. The way to properly analyze your search engine optimization results is to first learn how search engine optimization works structurally.
1. Search engine algorithms are constantly changing.
If you are looking for a specific ranking within a top search engine, you must realize that the top search engines deliberately change their algorithms so that this does not happen. The search engines have no obligation to disclose when they will change these algorithms or what the changes will be. Therefore, if you suddenly drop in the rankings after you thought you had achieved a good position, realize that this is not only par for the course, but absolutely expected.
You must therefore pick a search engine optimization company not for their initial flush of your website ranking, but instead for their ability to keep you in the top rankings over time. Search engine optimization is an ongoing process, not a one-time deal. There is no such thing as a solidified ranking.
2. You must consider your competition and your keywords.
If you are dealing in a business that has a constant influx of websites, this will undoubtedly change the balance of your search engine experience. Think of the search engine as ocean waves. The tide goes in; the tide goes out. More businesses come in; businesses are weeded out by search engines for low-quality content and they eventually go out. You want to be that constant who keeps above water most of the time. However, as with an ocean tide, there might be some moments in which you have to hold your breath underwater for a minute. You simply cannot control the amount of competition that comes into the marketplace at any given time. What you can control is your content and your average ranking over time.
3. Seniority makes a difference.
Although the actual algorithms of the search engines are not known to anyone outside of the search engine programmers, highly educated people have determined that seniority is one of the aspects to a high search engine ranking. It can take as long as six months for your actual ranking to maximize itself. This means that low-quality sites that have been up on the Internet longer may outpace you in search engine rankings at the beginning of your campaign.
To conclude, you are looking for a search engine optimization company that will weather the storm with you. There is no such thing as a search engine ranking that is set in stone. You can, however, create such a brand presence on a search engine that you will always find yourself near the top. However, this depends on a wide variety of factors including your content and the quality of your product.
The search engine optimization company that will help you most is the one that is most realistic about the expectations of your brand online.