Keyword research and analysis certainly is the one thing you need to start contemplating with regards to website traffic from the major search engines. And if you haven’t, you should! Keyword analysis will have to precede any serious search engine optimization work as it is the foundation of your entire SEO campaign. This fact will become clear with the following information:
You can’t take the first keyword or key phrase that comes to mind with your business and optimize the Web pages accordingly. Visualize for a moment that you would like to start selling Web hosting services, and you optimize your pages for “Web hosting service” or just “Web hosting, without any prior keyword research. I can tell you right now that you will not receive any traffic from the search engines with these keywords considering the fact that the competition for this keyword is over 250 million strong! Go ahead and check it out for yourself. Your new page would have no chance to appear among the top 30 results in any of the major search engines.
Now that you are conscious of this fact, you’ll probably want to re-optimize your web site for a less competitive key phrase like “MyBestCompany Web Hosting”, where “MyBestCompany” refers to your company name and the competition is now dead because no one else has included your company name into their website (and, moreover – in title). Again, you receive zero traffic: due to the fact your business is new to the Internet no one has ever heard of it and no one types your company name in the search engines to find you, other than probably yourself, your friends, family and colleagues who are interested because the other day you told them you’ve just opened.
Failing to spot which keywords will bring a good volume of targeted visitors may definitely have a far-reaching effect on your business.
Having learned this lesson, you are now one the way to success! The next step is looking for a decent keyword research company that will tell you which terms are both moderately competitive and frequently used by your prospects to find the goods or services they need.
What We Offer
iSellPagerank.com offers an excellent service that will “spy” on your niche to find out what keywords or phrases are being used to find similar products and services. We will also use our keyword database of real searches to get valuable keyword suggestions. You will be provided with reports that will show you how competitive each search term is and how often it is used by searchers. Our staff will also calculate the so called KEI (keyword effectiveness index) from these two figures so that you can quickly sort the keywords by this parameter and see which terms have the best demand-to-competition ratio!