Keyword research and analysis certainly is the one thing you need to start contemplating with regards to website traffic from the major search engines. And if you haven’t, you should! Keyword analysis will have to precede any serious search engine optimization work as it is the foundation of your entire SEO campaign. This fact will become clear with the following information:

You can’t take the first keyword or key phrase that comes to mind with your business and optimize the Web pages accordingly. Visualize for a moment that you would like to start selling Web hosting services, and you optimize your pages for “Web hosting service” or just “Web hosting, without any prior keyword research. I can tell you right now that you will not receive any traffic from the search engines with these keywords considering the fact that the competition for this keyword is over 250 million strong! Go ahead and check it out for yourself. Your new page would have no chance to appear among the top 30 results in any of the major search engines.

Now that you are conscious of this fact, you’ll probably want to re-optimize your web site for a less competitive key phrase like “MyBestCompany Web Hosting”, where “MyBestCompany” refers to your company name and the competition is now dead because no one else has included your company name into their website (and, moreover – in title). Again, you receive zero traffic: due to the fact your business is new to the Internet no one has ever heard of it and no one types your company name in the search engines to find you, other than probably yourself, your friends, family and colleagues who are interested because the other day you told them you’ve just opened.

Failing to spot which keywords will bring a good volume of targeted visitors may definitely have a far-reaching effect on your business.

Having learned this lesson, you are now one the way to success! The next step is looking for a decent keyword research company that will tell you which terms are both moderately competitive and frequently used by your prospects to find the goods or services they need.

What We Offer
iSellPagerank.com offers an excellent service that will “spy” on your niche to find out what keywords or phrases are being used to find similar products and services. We will also use our keyword database of real searches to get valuable keyword suggestions. You will be provided with reports that will show you how competitive each search term is and how often it is used by searchers. Our staff will also calculate the so called KEI (keyword effectiveness index) from these two figures so that you can quickly sort the keywords by this parameter and see which terms have the best demand-to-competition ratio!

The best way to rank well in Google is to optimize all your web pages on your entire website using popular, noncompetitive keywords and key phrases that are highly ranked by search engines. Selecting the right keywords and key phrases is the baseline for your entire search engine optimization (SEO) campaign. Below we will define what keywords and key phrases are, what popular and noncompetitive keywords and key phrases are, discuss how we can help you find the right keywords, and then tell you how we can incorporate them into your web pages to generate more traffic to your website.

Keywords: In SEO terms, these are single words that are used to optimize a web page, but most single word keywords are tough to target because most of the time they are very popular and competitive.

Keyword Phrases: In SEO terms, these are a combination of single words used to create a key phrase. Keyword phrases are more specific and are typically less competitive and more targeted when searched.

Keyword Popularity: How many people are searching for your keywords and key phrases? You will want to use keywords people are searching for, but also ones that aren’t too competitive.

Keyword Competitiveness: How many other pages (competitors) are using the same keywords that you’re focusing on? The more specific your keywords and key phrases are, the less likely there is to be competition on them.

Here are the steps we will take to put together a successful keyword strategy campaign for your web pages. First we will determine what your web pages are about and then use our professional SEO tools to generate a list of popular keywords that potential users might search for to find your web pages. We will then use our experience to filter out the best keywords to use to optimize your web pages based on each keyword’s popularity and competitiveness. Once we have the final list of keywords that would work best for your web pages we will begin the web page optimization by applying the chosen keywords and embedding them throughout the web page. Embedding the keywords is an important process and there are several things to consider when doing it, such as where in the content should they be placed and where in the HTML coding of the page do they go to be search engine friendly.

Google and other search engines use an algorithm that considers everything mentioned above to rank each web page on the internet. Our goal is to make your web pages search engine friendly while keeping each page readable for users.

We can make your web pages readable for both users and search engine spiders to generate more traffic to your website. Click here to get a Full Keyword Analysis

Interested to learn how we can be a service to you? View all of our SEO services by visiting iSellpr.com or call us at 1-800-675-6092. We’re happy to help you.

Meta Tags play an important part in Search Engine Optimization (SEO) and can be inserted in the header on a web page. Meta tags are HTML codes located in the coding of a web page. What do we mean by coding of a web page? Coding such as HTML, Java Script, and CSS are used in combination to create the look and feel of a web page. One of the primary steps of SEO is to create and optimize the Meta Tags on a web page so search engine spiders can read them and determine what the web page is about. Google and other search engines use this information to determine which web pages are relevant enough to be displayed on the search results page based on which keywords a user searches for.

Meta Tags consist of three (3) main parts: Meta Title, Meta Keywords, and Meta Description. There are a number of other Meta Tags one can optimize, but these three are the most critical. Each part needs to be optimized using the keywords and key phrases most important to that specific web page. Say you have a web page that sells different types of golf balls. You will want to use keywords and key phrases that people are searching for when looking to buy golf balls. Here are some keyword examples a web page that sells golf balls might use: “golf balls for sale”, “Nike golf balls on sale”, “used recycled golf balls”, etc…

The trick behind choosing which keywords and key phrases to use in your Meta Tags is to choose the ones that are searched for most often by users, but also keywords that are not overly competitive. In other words, you want keywords that many other web pages are not using. If you can find and use keywords that a lot of users are searching for that many other web pages are not using in their Meta Tags, then your web page(s) will have a much better chance to show up in Google’s search results and on other major search engines such as Yahoo and Bing. Learn more about keywords here

How do you determine which keywords are too competitive? Where do you make these changes? Where do you begin this process? These questions can vary based on which page is being optimized. So what are your options as you are getting started?

Here are some suggestions:

1. You can take months or years learning and figuring things out yourself (Time Consuming)
2. You can guess & hope the keywords you use are not too competitive (Risky)
3. You can hire someone in-house who is an expert in the field to manage your SEO efforts (Costly)
4. Or you can hire a third party to handle your SEO needs for you (Saves time and money)

One important thing everyone should know: SEO is not just a one-time improvement to your website, but an ongoing process of improving and monitoring all of your SEO efforts.

Whether you are just beginning your SEO efforts, or if you’re looking to take your current SEO efforts to the next level, iSellpr.com can help you. We have the experience and knowledge to optimize your web pages and we can help you expand your SEO efforts beyond Meta Tags. Let the experts do what they do best and get started right away!

You can view all of our SEO services by clicking on the link below. We’re happy to help you.

Interested to learn how we can be a service to you? View all of our SEO services or call us at 1-800-675-6092. We’re happy to help you.

We live in the information age, where the internet provides business owners with a brand new frontier in which to advertise effectively their company brand to the masses. Keyword optimization is an essential ingredient in online advertising, as it can help your business to land within the first few pages of major internet search engine results listings. The higher you rank in search engine listings, the more web surfers will be driven directly to your professional website each day.

In order to discover which keyword phrases you should incorporate in your on and off-site keyword optimization strategy, you would be wise to conduct thorough keyword research within your niche market. Here are a few tips to point you in the right direction when it comes to making your keyword research effective.

Face Facts

While keyword optimization is a richly rewarding marketing strategy, competition is fierce for a spot in the first few pages of major search engine results listings. Around 99% of the traffic driven from major search engines goes directly to sites that are listed in the top 20 of any given results listing.

Major corporations can dedicate enormous amounts of time and manpower to bulking up their online content with keyword phrases that will likely appear in search engine inquiries from members of their target demographics. Therefore, if you have a small to mid-sized business, you would be wise to seek out diligently keywords that are not being focused on by the big dogs. To accomplish this, you must make your keyword research concentrated and effective.

Make a First Step

Many online keyword research tools will serve nicely as a means by which to gather a healthy batch of keyword phrases that apply directly to your niche market. Google Adwords offers a great keyword efficiency index @https://adwords.google.com/select/KeywordToolExternal that can help you to create a sizeable list of initial keyword ideas.

Narrow Things Down

As previously mentioned, most of the keywords that apply to your niche market are likely being incorporated into major Search Engine Optimization (SEO) strategies. Therefore, you will need to take your list of keyword phrases and narrow it down to a few highly relevant phrases or words that are not being fought over at present. The Google list of keywords that you have generated should show you the advertiser competition rates and the amount of times web surfers have searched for each keyword, making it easy for you to cross off a large majority of your initial phrases.

Paid Keyword Efficiency Indexes also exist, which do the hard work for you by considering both the competition and search frequency rates of keyword phrases that are relevant to your niche market. They will select the keywords for you that are most likely to drive traffic to your website.

Experiment

Whether you use a paid or free keyword efficiency index, you will have to experiment a bit in order to find the magic mix of keyword phrases that put your website in the top 20 of major search engine listings. Choose a few keyword phrases from your keyword efficiency index and weave them into your on-site content as well as in the various articles you submit to directories. Track whether your traffic ratings increase or decrease of the course of a month. If the improvement is not as much as you had hoped for, substitute other keyword phrases and repeat the experiment. Highly detailed tracking services exist, which can give you a full report and breakdown of your traffic.