The word of mouth method has been replaced by the placement on your website on any given search engine. From Google, to Bing,to BizRate. the idiosyncratic algorithms used for various search engines may vary wildly, but it is certain that the Cost Per Click (CPC), or Pay Per Click (PPC) models are the most relevant and popular page rank placement methods today. The largest parts of a CPC or PPC campaign are Bids and Keywords and organic link building.
Bids refer to the amount that you are willing to pay per consumer click and subsequent redirect onto your page. The bid that you choose will be the indicator of whether you are ranking higher than other websites. Bidding aggressively usually means higher rankings, higher visibility which leads to higher traffic, and hopefully higher conversions. Your Return on Investment (ROI) may be negatively impacted if not monitored carefully, and it is extremely important to maintain optimal bid management.
Internet marketing has become a forum for the savvy and creative. Organic tactics such as linking in the comment section of a blog, creates a free way to gain traffic for your website. The downside to this type of guerilla advertising is that it is incredibly time consuming to search, find and pursue the blogs and websites that may be relevant to your personal campaign and then go in a link your website along with a related comment. A computerized method of doing this sort of organic marketing has yet to be perfected.
Another important aspect of creating a successful campaign would be to have the most relevant keywords possible. Search Engine Optimization and Search Engine Marketing managers have researched the most queried searches to provide you with the most relevant words to use for your campaign. If a customer searches for a specific product or site, the validity and relevancy of your keywords will bring up your campaign. Marketing managers know what these relevant terms and keywords are.
Remember, you have the power to make your website as popular as possible through a mix of aggressive bids, organic tactics and Keyword Relevancy. But it takes time to maneuver your campaign in order to retain higher placement for a customer query. Leave it up to the professionals to take an initial campaign analysis, research the climate for your keywords, manage your bids so that you are getting the best ROI possible and get reports back to see how exactly your investment is converting into traffic, clicks and redirects.