A well-written press release is an ideal way to reach a large audience with minimal expense. The goal of getting the word out about a business or a particular product or even a promotional event, discount or sale can be achieved much faster online. A carefully worded press release, complete with specific keywords to attract the attention of the intended audience, can increase traffic to a website.

Advantages of a Press Release

A press release for online distribution is designed to be search engine friendly and optimized with keywords to rank high in online searches for SEO link building. A press release in general is distributed to sources such as national and local news media, trade publications, and multiple online news websites including Google News and Yahoo News and various databases. Advantages of a well-crafted press release include:

• Quick distribution of information concerning a business, product or event
• Attract online visitors to a businesses’ website
• Increase product sales or interest in a certain product
• Shows professionalism
• Link building – include a link back to a businesses’ website
• Helps establish a businesses’ brand
• Likely to be picked up by additional sources
• Excellent source of additional exposure at no expense

Reasons to Issue a Press Release

A press release can help businesses gain credibility. Customers and clients will begin to link a certain business with the products or services they offer. This leads to recognition as an industry expert and helps to gain trust and confidence. A press release by nature should be some form of news about a business. Some common reasons for issuing a press release include:

Release of a New Product

• Offering a new service
• Hosting a special event
• Launching a new website
• Change in management
• Launch of a new office or location
• Hiring new employees
• Community involvement
• Establishing a new partnership
• Addition to services/products offered
• Awards or recognitions given to a business

Create Something Newsworthy

Despite all the advances in technology, press releases remain the most popular method of generating publicity both online and offline. While a press release should be newsworthy to some degree, this doesn’t mean that a business has to sit around and wait for news to happen. A carefully crafted press release can create newsworthy information about a business and the products or services it offers.

Free Publicity

The cost of advertising can quickly add up. A press release is an excellent tool for generating publicity and attracting new and returning customers to a particular business. The key to a successful press release is to u use keywords and phrases to get the message across to as wide of an audience as possible. Narrowing down keywords can help to attract the right audience to a business.

Establish a Reputation

Many small businesses offer valuable services with a personal touch that larger businesses cannot offer. A press release is a great way to establish that fact and create a reputation as a business that can offer a personal touch.

A well-written press release can extend a brand, establish an identity, clear up a misconception, establish a new customer base and get the attention of previous customers. Combined with the right selection of words, images and links, a press release can be a powerful tool for a business.

Link Building is considered by many experts to be the most important aspect of Search Engine Optimization today. Link building is simply the practice of getting other websites to link to yours. A link, also known as text links, backlinks, and hyper links, is simply a clickable line of text (or image) on a web page that, when clicked, will bring the “clicker” to another website. The link building task can be accomplished in a variety of ways, which we will discuss. But first, let’s talk about why link building is so important.

Why Build Links?

Years ago, the search engines would primarily rank a web page based on the keywords used in its meta tags and throughout the content of the page itself. Initially, this seemed to work fine. However, it didn’t take long before this started to become a problem. Because it was such an easy task for the webmaster, many started “stuffing” their meta tags and page content with their primary keywords to falsely inflate their natural search engines rankings for the given keywords. The search engines responded to this tactic by greatly reducing the importance of a website’s meta tags, etc. and decided to focus more on the popularity of a website instead.

Today, all major search engines take into account the number and quality of backlinks a website has in place. Each link is viewed by the search engines as a “vote” for the website. The more “votes” a website has, the more popular the search engines are going to see the website as being and the better they will rank the website accordingly. Therefore, link building is one of the most important tasks you can undertake to promote your website within the search engines.

Types of Links

There are primarily two types of links today: one-way links and reciprocal links
When web sites link to each other, either directly or indirectly through a number of different pages, a search engine might consider those links to be reciprocal links. This simply means you link to me and I’ll link to you. The problem with this type of linking is that the search engines do not see these links as being genuine so they do not put as much weight on these type of link when determining the site’s rankings.

One way links are simply links from web page that point to another and are not reciprocated back. Search engines see these links as being much more valuable than reciprocal links.

How to Build Links

There are a variety of effective link building tactics today which include directory submissions, article submissions, social bookmarking, press release distribution and more. All of these tactics build targeted, one-way links for a website.

The biggest drawback with link building is that it can be a very extensive, time-consuming task to perform. Many webmasters and/or business owners simply do not have the time or the endurance to carry out a genuine link building campaign. This is why many decide to outsource this task to a reputable SEO or link building firm.

There are many link building companies out there that promise you the world and simply do not deliver. If you decide to outsource your link building campaign to a third party, be sure to do the research up front to make sure you are dealing with a reputable company that has a proven track record.